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Advertising on Control.com...

Ad Placement Overview | Ad Positions | Page Selection | Topic Filter | Mechanical Specs | Terms and Conditions

You've chosen to advertise on the most dynamic venue in the controls and automation field today. This guide will help you quickly specify the right ad placement for your company, while providing some additional information about our terms and options.

About Our Rates: Ad placements on Control.com are sold on a flat cost-per-thousand-impression basis. This guarantees that you get full value whether your ad is on our entry page or on one of the less-travelled topic pages.

For more information, and for a specific price quotation, please contact us via email at sales@control.com or by phone at +1-508-435-9595.

Control.com Logo

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Ad placement overview...

There are three principal decisions in specifying an ad placement on Control.com:

  1. Ad position
  2. Page selection
  3. Topic filter

As an example, a reasonable ad placement spec would be: "Leaderboard, Run of Site, Any Topic." Each of these choices is explained below.

Additionally, you'll need to specify:

  • Impression count (in thousands)
  • Start date
  • Cutoff date (if any applies)
Three steps to Ad Placement

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Ad positions...

Control.com features two or three prominent advertising positions per page view, greatly reducing "clutter" and increasing your impact. These positions and their specifications are:

  1. Leaderboard
    • Location: Top of each page.
    • Horizontal: max. 90 px high by 728 px wide.
  2. Skyscraper
    • Location: Right edge of each page.
    • Vertical: max. 600 px high by 120 px wide.
  3. Boombox
    • Location: Embedded in text of message display pages.
    • Horizontal: max. 280 px high by 336 px wide.

Note: Each Control.com advertiser receives a free, crawler-friendly link on our Advertisers page for as long as your ad is running. Your site basks in the warm glow of our high ratings by leading search engines.

Control.com Ad Positions
a Thread page showing ad positions

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Page selection...

In addition to ad position, you can select one of several options determining on which pages your ad will appear:

  • Run Of Site - for most advertisers, this is a good choice. Your ad may appear on any page in our site. Since in all cases, our rates are based on views delivered, this provides the largest pool of visitors
  • Home Page - You may limit your ad to run only on the Control.com entry (":home") page.
  • Thread Page - This choice restricts your ad to the page used to display discussion threads. Note that, due to page layout constraints, this is the only choice for Boombox-format ads.
  • Topic Page - Our topic pages (click on the links below for examples) bring together all the posts classified under one of our topical discussion areas. Note that advertisers who want to focus on a given area of technology are often better advised to restrict their buy by Topic (see below).
A Control.com Topic Page
a typical Control.com Topic page

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About Topics...

This is an opportunity for advertisers with specific product area interests to target their buys to a specific audience. Unless otherwise restricted via page selection (see above), topic-restricted ads may appear on the main Topic page and on any Thread pages relating to that topic. Our topics are:

Icons for Control.com Topics

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Mechanical Specifications...

The following mechanical specifications apply to ads for placement on Control.com:

  • File type
    • JPEG
    • GIF (including animated GIFs)
  • File size: 120K maximum.
  • Dimensions:
    • Leaderboard: 728 pixels wide x 90 pixels high
    • Skyscraper: 120 pixels wide x 600 pixels high
    • Boombox: 336 pixels wide x 280 pixels high
  • A working URL must be supplied as the target for each ad submitted.

Important note: We will not post ads with cycle rates or animation modes that are irritants to our community or our visitors. We would be happy to work with you to design an effective Web advertisement with acceptable cycle rates and types of animation.

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Terms and Conditions...

Each Insertion Order constitutes a binding order for paid advertising, subject to acceptance by Control Technology Corporation (CTC). These Terms and Conditions, together with the Insertion Order, constitute the entire agreement between the Advertiser and CTC with respect to the advertisement(s) covered by the Insertion Order (the "Advertisements").

License: The Advertiser hereby grants to CTC a worldwide, non-exclusive, royalty-free license during the term of this Agreement, to use, transmit, publicly display, publicly perform, digitally perform, store, copy and distribute the Advertisements, including, but not limited to, any of the Advertiser’s trademarks and logos that are contained in the Advertisement.

Payment: The Advertiser agrees to pay all fees, agency commissions, and taxes related to the placement of Advertisements on the Control.com web site. Payments are due within 30 days of the date of invoice. CTC may hold the Advertiser and its advertising agency jointly and severally liable for any monies that are due and payable to CTC under the Insertion Order.

Acceptance; Placement: CTC may accept or reject any Insertion Order in whole or in part. If CTC accepts an Insertion Order, CTC will use diligent efforts to place the Advertisement requested thereby on the Control.com web site as specified in the Insertion Order. In the event that CTC is unable to place the Advertisements as set forth in the Insertion Order, CTC will provide the Advertiser with comparable placement on the Control.com web site, within 30 days thereafter. Notwithstanding the foregoing, CTC reserves the right, in its sole discretion, to revise, or remove, or to require Advertiser to revise, any or all of the Advertisements if CTC reasonably believes that such Advertisements violate any of the Advertiser’s representations under this Agreement, or fail to conform to any policy of CTC. If CTC is unable to place the Advertisements in accordance with the description in the Insertion Order because of any act or omission by the Advertiser or the Advertiser’s agents, CTC will still be entitled to full and timely payment of all fees relating to such Advertisements.

Indemnity: The Advertiser agrees to indemnify, defend, and hold harmless CTC and each of its respective shareholders, officers, employees, and agents, from and against any and all losses, liabilities, injuries, damages, attorney’s fees, and other costs and expenses incurred in connection with any breach of the Advertiser’s representations under the Insertion Order.

Limitation of Liability: CTC’s liability in connection with the Insertion Order and the publication of Advertisements thereunder will be limited to the fees paid by the Advertiser under the Insertion Order. IN NO EVENT WILL CTC BE LIABLE TO ADVERTISER FOR ANY LOST REVENUE OR PROFITS, OR ANY INCIDENTAL CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES ARISING OUT OF THE INSERTION ORDER OR ITS TERMINATION.

Termination: The Advertiser may not cancel or terminate any Insertion Order without the prior written consent of CTC. CTC may immediately terminate the Insertion Order and remove the Advertisements from the Control.com web site if CTC reasonably believes that such Advertisements violate any of the Advertiser’s representations under the Insertion Order or fail to conform to any CTC policy regarding advertising. All fees and other charges for Advertisements placed through the date of termination will be due and payable upon termination.

Publicity: Neither party will make any public statement, press release, or announcement relating to the terms of the Insertion Order or any confidential information disclosed hereunder (including without limitation any non-public information learned about the other party) without the prior written consent of the other. In the event that either party, on advice of counsel, determines that it is required to disclose the terms of the Insertion Order to any governmental entity, it will provide the other with a copy of the intended disclosure no less than three (3) business days prior to such disclosure.

Force Majeure: CTC’s inability to perform any of its obligations under the Insertion Order due to any cause beyond CTC’s control will not constitute a breach of the Insertion Order, and CTC’s obligations under the Insertion Order will be suspended during the period during which any such event continues.

Miscellaneous: The Insertion Order will be governed by the laws of the Commonwealth of Massachusetts without regard to its conflicts of laws provision. If any term of the Insertion Order is found to be void or unenforceable to any extent or for any reason, all remaining terms and provisions of the Insertion Order will remain in full force and effect. The Advertiser may not assign this Insertion Order and/or any of its rights or obligations hereunder without the prior written consent of CTC (which will not be unreasonably withheld) and any such attempted assignment will be void. The Insertion Order will be binding upon the parties and their respective successors and permitted assigns.

Your use of this site is subject to the terms and conditions set forth under Legal Notices and the Privacy Policy. Please read those terms and conditions carefully. Subject to the rights expressly reserved to others under Legal Notices, the content of this site and the compilation thereof is © 1999-2008 Control Technology Corporation. All rights reserved.

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