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I'm with a marketing communications firm. My boss is participating in a forum on the motion control industry. He is to bring marketing advice to the panel, and one of the areas of discussion will be how to combat (through marketing) the slow rate of adoption of new technologies in the motion control industry.
I assume the adoption rate is slow because of the cost involved to implement a new technology. Am I right? Are there other factors? Any advice would be greatly appreciated!
Thanks.
I assume the adoption rate is slow because of the cost involved to implement a new technology. Am I right? Are there other factors? Any advice would be greatly appreciated!
Thanks.