Startups Making Headway in the Industrial Automation Market

February 05, 2020 by Shannon Cuthrell

Taking a closer look at several startups in the industrial automation industry and how they are advancing their technology.

Globally, manufacturing and logistics facilities are adopting new tools to usher their supply chain management into the future. Among the myriad of industries and applications finding a place in the artificial intelligence boom, the smart factory concept is quickly gaining traction. 

Last month’s 2020 Consumer Electronics Show highlighted the expanding use for industrial automation technology, which includes everything from AI-enabled sensors to digital signage tools to cobots (collaborative robots).

While it is to be expected that major industry players like Siemens and Rockwell are establishing a strong foothold in the industrial automation solutions market, these three emerging startups are also making headway in this field.  


Factory floor with robots

Robots working on factory floor. Image used courtesy of Releases New AI Robot 

California robotics startup emerged from more than a year of silence last week to launch a new off-the-shelf robot equipped with 3D cameras, a special gripper and a machine learning system designed to make sense of a diverse range of items in storage at large warehouses. 

The platform uses three suction cups to grip items and place them in their corresponding bin. Its 3D camera systems offer a more advanced iteration of existing spatially limited technology, which often ignores transparent or reflective objects such as water bottles or plastic bags.

Rather than limiting its capacity to spatial awareness, Covariant’s robot learns new objects by internalizing its interactions with them. Using a machine learning paradigm called reinforcement learning, Covariant’s model combines experience and trial-and-error to learn new things, emulating human vision and perception. 


Screenshot from a video of robot using robotic grippers to transport water bottles. Image used courtesy of 


The launch comes a year after the company met with a cross-sector group of companies to identify how automation could be deployed to their benefit. The task of sifting, sorting and packaging Stock Keeping Units (SKUs) has traditionally been occupied by human workers. wanted to introduce the capacity for a robot to take on these tasks to increase efficiency across the manufacturing process. Covariant tested its prototype in a warehouse owned by German electrical supplies firm Obeta for four months. During this phase, Covariant reports that the robot delivered consistent accuracy and performance across its station.

The seed-stage startup was founded in 2017 by researchers from the University of California-Berkeley and OpenAI. The team spent the past few years building and testing new robotics technology under the name Embodied Intelligence, then rebranding to with a pivot into logistics.


Startup Company Bright Machines Bringing New Technology to Product Assembly

Based in San Francisco, Bright Machines focuses on building Software-Defined Microfactories to take over product assembly and inspection processes for a faster and more consistent output across the product manufacturing cycle.

The company’s software suite, called “Brightware,” allows manufacturing facilities to streamline their design and engineering tasks to boost unit production while also reducing defect rates and assembly line headcount. 

Bright Machines’ software and micro-factory hardware employ machine learning, robotics, and computer vision processing to automate a range of processes including soldering, screwdriving, dispensing, bar code scanning, labeling, DIMM Card placement for printed circuit boards, pick-and-place and heat sink assembly. 

According to its website, Brightware operates at over 30 micro-factories across 20 sites in Asia, Europe, and North America. Several case studies demonstrate the concept. For instance, one radio frequency filter manufacturing line was able to increase its process control repeatability, raising output to 20% more units-per-hour, all while cutting its assembly line headcount by 80%.

Another case study involved freeing up factory floor space and reducing work order changeover to just five seconds, overall yielding 33% more units-per-hour produced.

The startup was founded in 2018 by former executives from Autodesk and Flex. Already it has raised $179 million in venture capital and expanded its offices to Seattle and Tel Aviv. 


Bright Machines Microfactories

Bright Machines Microfactories. Imaged used courtesy of Bright Machines. 


Corvex Safety Connected Systems Eliminate Risk and Track Productivity

Aiming to increase employee engagement and productivity across the manufacturing and construction sectors, Corvex Safety’s IoT-based platform allows site workers to better collaborate with management, report potential safety risks and hazards, and improve their situational awareness—overall creating a safer and more communicative environment for the frontline workforce. 

The Eden Prairie, Minnesota-based startup offers a cloud-based software platform called Corvex Connected Worker, which pairs with wearable personal protective equipment (PPE), an embedded sensor, beacon technology, and a custom workplace server. 

Together, these connected systems work to eliminate safety risks before injuries can occur, while also measuring quality and tracking productivity.

Workers across shifts and teams can share reports, request information from managers and stay informed with company announcements. They can also take photos and notes to report unsafe conditions, quality issues, identify process improvement and coaching opportunities. The platform gamifies employee engagement by rewarding certain activities, motivating workers to “level-up” through multi-tiered digital trophies. 

On its website, Corvex Safety says customers have been able to increase their capacity to catch defects in production by 117% and reduce yearly injuries by half. 

These are only a few of the startups in industrial automation space who are developing cutting-edge technology. 


Where do you see these technologies being used in the future?